Happy Tuesday!
Did you see my viral video about the hole in one golf challenge video? I’m going to elaborate on that idea even more today.
(Side note: I created a new subreddit today called Biz Ideas. It is what it sounds like. Wanna join it?)
Ok, back to the idea at hand.
I am so enamored by that golf idea that I wanted to dedicate today’s newsletter to elaborating on it. And FYI, it’s really saying something for me to be enamored by a golf-related idea!
If you never got the business plan for this idea, you’ll find it on the 2nd link here.
Here’s the thing about business ideas: They can go 1 of 2 ways:
In the context of this hole in one challenge idea, that means you could:
I’m going to refer to #2 in this email, because #1 is largely covered by my business plan linked above.
Take a look at these businesses listed below:
Are those business your competition? NO!! Those are your customers!
For them to start a hole in one challenge that would need to:
I’m betting that less than 10% of the owners of those businesses even know this industry exists. If they do, then they have to want to start it. If they still fit that criteria, then need to have acted on it, and that last step above will usually filter out 95+% of people.
That’s where you come in.
Your job is to:
How do you educate them?
Start by sharing my viral video with them. Call me your friend to give yourself more credibility because guess what? If you subscribe here then you ARE my friend! You won’t be lying!
You can also show them the replies on my tweet from people that had been to the original hole in one challenge and said that:
Even if a business owner wants to add this to their existing property or business, they have no clue how to:
Do you know either? Nope! But you could find out. You have to “find out” how any business works when you launch it, so how is this any different?
I really do think we’ll see these everywhere. It combines all of these human nature first principles:
Shoot! See you if can convince an HOA to let you install one in the neighborhood. The important part will be the ball retrieval plan. That’s what 80+% of the comments asked about, so you’ll want to proactively get ahead of it.
You can charge an upfront fee, an ongoing percentage of revenue or a combo of both.
You can laugh and call me an idiot, but why not start with something like this to prove the concept? Anchor that sucker down from all 4 corners with 20lb anchors. You could be in business for $500.
You need some turf, a flag, a hole, and a cheap sensor to go in the hole so you know when someone has made it in.
I can hear a minority of you scoffing to yourself right now, and that’s okay.
You know that Phil Knight made his first Nikes with a waffle iron, right? And he sold them from the trunk of his Ford Pinto, right? He knew that wouldn’t be the long term solution, but it got him started, and that’s the freaking point!
People overcomplicate the startup process as a defense mechanism to never launch.
But you won’t. Not anymore you won’t.
Offer to install this contraption for free somewhere just to learn the process. Are you too cool to put on a snorkel and dive for golf balls every Friday night? Too proud? Of course not!
Thanks for entrusting me with your valuable time. Please say thanks by subscribing to my podcast below and/or sharing this with someone with the referral link at the bottom of this:
Your favorite toxic optimist,
Chris Koerner
chrisjkoerner