Why Isn't Anyone Copying Yeti's Playbook? It's Clearly Proven!

Find a boring, ignored product & offer something 3x higher quality for 10x the price.

$50 tumblers are fine. Why not a $500 one? We use them daily & the market is massive.

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You could do this with:

Grill tools
Umbrellas
Multi-tools
Flashlights
Camp chairs
Insulated dog bowls
10x10’ pop-up canopies
$200 fishing poles instead of $20 "disposable" ones

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There is just one problem...

Yeti is already trying to do this with many of the products above.

But they won’t be known for it. They’re known for amazing coolers. They've sold out to private equity now.

Their private equity is your opportunity.

Many DTC brands are half-heartedly trying this by simply...

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...selling expensive commodities on a nice website, but you have to nail the quality in the marketing.

Someone needs to be known for amazing $300 camp chairs that last a lifetime.

If I were doing this I'd...

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...listen to every podcast and read every article from the Yeti founders, and scour their original website on the web archive.

yeticoolers . com used to look like the screenshot below!

Opportunities are everywhere...but you have to start somewhere.

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Would love your follow @mhp_guy if you like stuff like this.