There Are More Dogs Than Kids for the First Time in History

How to profit?

Pet crematoriums!

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Yes, all dogs go to heaven, but who's gonna help get them there?

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I did a DEEP dive into this industry & was mind blown at the opportunity & margins here!Everything I learned:

• Cremation is on the rise, and not just for humans. By 2035 almost 80% of people will be cremated. Even more so with pets.

• 93% of pet owners that choose to cremate elect to get the ashes back and pay for additional products and services.

• As of 2023, 66% of U.S. households (86.9 million homes) own a pet. Covid accelerated this.

• 85% of dog owners and 76% of cat owners consider their pets to be a member of the family. I know I do!

• Pet cremation companies can't keep up with demand. I have been calling around and joining veterinary owner FB groups, and this is a universal problem.

• There's no big player in the market and according to @HCareAdvisorGuy (this was his idea) multiple PE contacts are wanting to get into the space but can’t

• There has never been a big private equity transaction in the space - too fragmented.

• Current owners in this industry are, you guessed it, boomers with old technology and little to no marketing.

• Gross margins: 90%• EBITDA margins: 40+%

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What do you need to start?

• Refrigerated vans
• 6 figure incinerator
• Backup incinerator
• Drivers & an operator
• Connections with vets
• Refrigerators for the clinics (you provide)
• Industrial lease with zoning that allows for it

Unit Economics:

• It costs 17 cents of fuel costs per pound to cremate a dog, which can vary depending on lean muscle mass. Pitbulls are more expensive, whereas Beethoven not so much.

• Crematoriums charge $3.75 per pound!

Add-on up-charges include:

• Hand-delivery
• Memorialized paw print
• Laser-engraved box to store the ashes
• Convert the dog ashes to diamonds (only need 1/2 cup of ashes)

Added bonus? The creative LLC names you can choose are endless. My son suggested Bernadoodle, LLC.

So what am I doing with this info?

Obviously we are launching one!

Me, @HCareAdvisorGuy and @CoFoundersNik, with a rockstar, well-connected operator (not on X).

This operator spent years rolling up vet clinics in TX and OK and has a ton of connections, and already has 3 clinics/hospitals committed, with more in then pipeline.

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If you're a vet, let's chat!