Here How You'll Make Your First 6 Figures with Almost No Startup Costs

‍High ticket lead gen.

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Let's do roofing. Here's an actionable, step by step how to guide: 

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Step 1: Find a customer. 

I know what you're thinking:

"But I don't even know what high ticket leadgen even means yet?"

It doesn't matter, you need a customer first. But to find a customer, you need to do some research first.

You are going to become an expert on Google PPC (pay per click) ads in one weekend (it'll be a long weekend).

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Don't fret about FB ads or anything else for that matter. The only two words in your vocabulary this weekend are:

1. Google

2. Roofing

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Why Google? Because it works, it's proven to work for roofing leads and you don't want to reinvent the wheel.

Why roofing? Because it's high ticket and biz owners are already used to buying leads and most leads are shared with 4-6 other competitors and suck. Yours will be exclusive and not suck.

Google "Google keyword planning tool" and start typing in:

"roofing + city name"

Test it with 30-50 different cities ranked in the top 50 by population.

Google will spit out which markets are less competitive. For instance, Ft. Worth isn't too competitive for roofing leads, so let's use Ft. Worth.

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Then use a scraping tool or a VA to scrape every roofer on Google maps in Ft. Worth and nearby cities.

If you find a customer in low PPC competition cities then you will be more profitable and more successful.

Look on FB Marketplace and Craigslist as well.

This will literally take 15 mins and cost about $5.

Now run those numbers through Searchbug to remove the landlines from the cells.

That cell phone list is your own personal goldmine, start working it.

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How? By texting. Text all of the owners and say this:

Listen, I know you get these pitches for roofing leads all the time, but mine pitch is different. Why? Because I don't know a freaking THING about roofing leadgen. But In 1 week I'll be an expert. Once I become an expert, will you be my first customer? Your leads will never ever ever be shared with other companies. They're yours alone. I'm young and HUNGRY for roofing leads.

You'll find a customer. Call them when they don't answer. Or call them when they do. You won't close them via text.

Don't like my pitch. Try something else.

Take notes on what they all say and follow up until you have a CC#.

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Step 2. Learn how to do PPC for roofing leads, with these tools:

- Subreddits

- YouTube

- Udemy Courses

- Google

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That's it. You only care about roofing and Google, remember?

After two 12 hour days you'll know about 75% of everything there is to know about roofing PPC leads.

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Step 3. Make a Stripe account, call up your first customer and get his CC#. Tell him you are ready to go.

What will you charge? $200 per lead. Yep, that's a lot, but not outrageous for exclusive leads for a $20k++ product. 

If your customer's close rate is 20% then he's spending $1k to generate $20k.

You are going to target an an average cost per lead of $100. This can be higher or lower depending on several factors.

As you learn to refine the keywords and negative keywords you could possibly get it lower over time.

So that's a 50% gross margin. To net $100k you need to sell 1,000 leads, or 3/day.

It might not be possible with 1 customer, but your first customer is the hardest, by far.

If you're good at generating these leads then acquiring customers won't be the hard part, scaling will be.

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Step 4. Start running ads for your customer and do nothing but watch them like a hawk.

These clicks are expensive so start with a $50-$100/day budget and go from there.

Follow up with your customer maniacally about each and every lead. If he doesn't chase them then they won't close and he won't keep buying from you.

Maybe you charge extra to call the lead yourself and set up an inspection.

Swipe that card every time a lead comes in.

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Fine print:

1. You'll have to put these ad costs on a credit card and it will add up fast. You can get a $500 credit from Google though.

2. Your customer might not have a well-optimized Google My Business profile or website, so you may need to help with that.

3. Your customer might not be great at following up with these leads, or good at sales. You'll just have to learn this with time.

4. Many things can and will go wrong, but that's bizness, baby!

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This model can be replicated in almost any other industry, or any other city with other roofing clients. Follow @mhp_guy for more bangers.

Good luck!