Ever Receive a Package & Throw it Away Before Opening?

Of course not.

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Well if you'd ever want to either:

A) Find off-market, undervalued assets creatively 

or

B) Start a 7-9 figure biz

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Keep reading & we'll walk through both step by step.

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Finding off-market assets

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Let's say you want to either:

1) Buy an apartment complex in the greater Houston area

or

2) Buy a roofing biz in the Atlanta area

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You'll wanna send chunky mailers. What's a chunky mailer? A tiny package that's cheap to mail & everyone opens!

You can send chunky mailers the hard or easy way.

The hard way is cheaper but takes more planning & time. 

But you can always leverage this "hard" experience into a company (foreshadowing)

The easy way costs more but saves time

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We'll start with easy & get back to hard later:

Companies will do this for you. 3D Mail Results is one. They're pretty expensive but their data is iffy.

You need to send these to the RIGHT biz/property owners, not just everyone.

Here's a way to find these leads for basically nothing, OR you can use:

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Upwork (click for Twitter thread on ways to utilize Upwork for your business)

ListSource 

MelissaData

Reonomy

Propstream

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All have solid (but expensive) RE owner data.

Post a job on Upwork if you want biz owner addresses. Those are easier to find.

Send the addresses to the company doing the mailers. 

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Here's what you say in the mailers:

For RE:

"I'm interested in your apartment complex. Can close fast & pay cash. Please call"

Tell him you own other RE nearby (I assume you do). That establishes credibility.

For roofing biz, the message is essentially the same.

Make a pun about the object in the mailer

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Remember, these mailers are EXPENSIVE. Easily a few bucks+ per. But they convert higher than anything else. And at these asset sizes, the ROI is still there.

The AOL CMO said about sending CDs to millions of Americans

"You can't NOT open a package"

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Now let's start a biz.

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I happen to own the chunkymailers . com (unused) domain.

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I'm not gonna use it, but you can & here's exactly how.

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First, you gotta start by getting deeply discounted direct mail rates.

It takes some forms & a couple hundred bucks. This is the hard part - Link to USPS

Why is this the MOST critical step? Because if you don't get a bulk mailing permit then postage on these will cost you $3.50 instead of <$1.

This permit will be a slight pain & MIGHT drive you mad.

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But anyone can get one.

Beware of size & weight requirements.

Then, you gotta email the fine folks at savepostage . com & buy their dirt cheap software (no affilliation).

USPS bulk mail permit + cheap software & you're in business!

Well, almost.

You need customers & supplies. Fear not, I got you there, too. That's the easy & fun part:

Supplies:

Go to eBay and find metallic mailers like these. They stand out. Buy 1,000 in bulk.

Or Google the eBay seller name to find their website and buy direct to save 10-20%.

Buy a Zebra printer & rolls of labels on eBay too. Enough for 1,000.

You're in about $1k so far.

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Go to Upwork & buy some data. What kinda biz might want chunky mailers?

Dentists

Restaurants

RE investors

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Brainstorm it & pick 5 industries.

You'll want 200 addresses for each industry for your 1,000 mailers.

You're gonna eat your own dogfood & use these to find customers

We wanna test 5 so we don't go all in on 1.

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Which converts highest?

Go to OvernightPrints . com & get 5 diff 2-sided postcard styles printed. 1 for each industry. 1k total

The front looks like an ad from THEM.

The back is YOUR ad.

First they're confused, then they get it.

Now you need something CHUNKY, and I'm not talking about this kid.

Go to Alibaba .com & order 1k of something dumb, small & cheap.

0-3 cents each w/ free shipping.

Straws will work. Gotta be under 1/4 inch to still be sortable by USPS. This ensures cheap postage.

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2 weeks later they're on your porch. Time to stuff mailers. Here's what you need per mailer:

Mailer

Label

Address

2-sided postcard

Dumb object

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Start mail merging, printing, peeling, sticking and stuffing. 1,000 times.

Take them to the post office and wait for calls. Now what?

Here are the unit economics:

Mailer: .17

Label: .02

Postage: .60

Postcard: .13

Dumb object: .02

Labor: .10

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You're in this for about $1.04, and you can charge $1.6-$3 per mailer, depending on quantity and industry.

Ok, why is this special if people are already doing it?

The fact that people are already doing it makes a biz idea MORE attractive.

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First movers are on the front lines. Guys on the front lines get SHOT.

Your site and marketing will be better.

Imagine mailing these to 10,000 dentists? Here's how those numbers would break down:

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All in cost: ~$10,000.

Conversion rate: 1%

1 time customers: 60

Recurring cust: 40

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Let's say you net $1k per mailing

60 x $1k = $60k profit from 1 time cust

40 x $1k = $40k/month from recurring cust

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Avg recurring customer stays 4 months?

Your $10k campaign nets you $220k.

"Conversion rate won't be 1%"

Ok, let's say it's .1%

$10k nets you $22k

"As if it's this easy..."

No, it's not. You have to deal with USPS & stuff envelopes.

If you can't solve little annoying problems then don't go into biz!

(BTW you can buy machines that stuff mailers)

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Anyway, like the tree biz idea I tweeted about, LMK if you wanna partner or an investor on this. I have a startup incubator w/ resources that can help.

I have no plans of doing this myself but I know it's a great idea

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There are 30M small biz in the USA!

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Virtually any of them could benefit from direct, chunky mail. Pick the ones with big budgets.

1k recurring customers could = $1,000,000 in MRR.

This isn't a small biz we're talking about.

Everyone is competing for our inboxes, but fewer are competing for our mailboxes.

Someone start this & LMK! You can also upcharge for the data, postcards & anything else.

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Would always love you forever for a RT of the 1st Tweet above & a follow @mhp_guy

You can learn more about my anon, weirdo self at http://mhpguy.com