Dave Ramsey Is Worth $400m - I Got an Inside Peek

Dave Ramsey is worth $400m, but it should be much, much more. I got an inside peek.

I just went to lunch with one of his "trusted advisors" and what I learned blew. my. mind!

He's leaving MILLIONS on the table. Here's exactly how he makes most of his money, and why it should be much more.

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80 million Americans consume his content every month. That's the top of the funnel.

I won't go into all the ways he makes money because like everything, it's 80/20. I don't have the time.

Most of his money is made by his brilliant "Ramsey Trusted Advisor™️" network.

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What does that mean?

He partners with service providers across a number of industries, such as:

- Real estate
- Insurance
- Tax
- Investing & retirement

And then he puts them through a vetting process.

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AKA, he ensures that they aren't an outright scam. That's about it.

Once a company is vetted, they have the opportunity to buy US territories for get leads to be funneled to them.

There are about 210 territories in the US that are divided up by Nielson Ratings that looks like this:

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As a reminder, Nielson is the authority behind radio and TV ad markets in the US.

Ramsey solutions uses this same map.

So if I own a tax service in Florida that has Dave's blessing, I have the opportunity to buy into 1- 9 of Florida's markets.

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What does each market cost per month?

It depends on the size of the market, but usually about $700 - $1,500 per market per month. Let's call it $1,000.

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So now, for $1,000/month, Dave will send me tax leads every month for me to chase down.

How many leads? It depends widely on the service and market, but it comes down to about $30 per lead.

BUT THESE LEADS ARE GOLDEN. The customers are high value, high intent, high trust and have low debt.

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They have a 27% conversion rate (in my friends case), and these high ticket services often have a lifetime value of $10,000 - $100,000+.

Just think about it. Real estate. Wealth advising. Tax planning. Long term care. EXPENSIVE STUFF.

So for $1,000 per month, a service provider can realistically close 9-10 leads, at a combined lifetime value of $100,000+! Every month!

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There are a lot of ifs here. This is true IF:

- You follow up quickly with the leads and nurture them well

- You do a good job with the leads

- You have a high ticket or highly recurring service, which most are.

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All in all, this is a MASSIVE ROI to the service providers. And it doesn't include referrals...

I'm keeping the markets and industry anonymous to protect my friend, but it's an insanely significant source of new business for him.

Dave has 5 - 10+ trusted partners in all 210 markets which equates to $2,000,000+ per MONTH!

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BUT

Dave doesn't track these leads after they come in. He simply funnels all of them to the providers for a flat monthly fee.

If he were to take a % cut of all closed leads within a more closed system, he could make over 10x as much.

More headache? Yes, but much more profit. That's the enduring tradeoff in business, right?

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He could also simply sell each lead for $100+, instead of a flat fee all inclusive pricing model that nets out to $30 per lead.

Sure, you couldn't track down every lead that closes, but you sure would net out ahead.

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Love him or hate him, he sure makes a lot of money and has a lot of trust.

Would love a follow @mhp_guy if you learned something.