$30 Million from Brownies?

I go to church with a guy that started selling brownies to NJ gas stations in the 80s with his wife. She hand drew their logo on day 1 & it never changed.

They struggled for years but just kept grinding.

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11 years ago they moved to DFW to expand manufacturing and be more centrally located.

He started getting bigger clients with thousands of locations that all of us have heard of.

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Gas stations, sandwich shops, retail stores. He was a B2B wholesale bakery.

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His warehouse and office were always very outdated and bare bones. He told me "why spend money on furniture if it doesn't bring me more sales?"

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Hard to argue.

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He subleased walk in freezer space to me when I started my 3PL, at no charge.

Most of his customers came from trade shows.

After Covid his business exploded, in a good way. Decades of compounding finally paid off.

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He recently exited for multiple 10s of millions, all cash. They owned 100% with no debt. Couldn't have happened to a better family.

He didn't worry about keto or paleo brownies. He didn't chase trends. He just sold delicious, unhealthy sweets.

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All white labeled packaging, all in house.

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Had he sold a few years earlier it'd have been for 80% less. Compounding.

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Every month he has a new supercar. It's been fun to watch him win so big.

Their logo and website were extremely outdated, but they just kept grinding. It didn't matter.

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Are there many ways to win? Yes, of course. But in a sense there's only one way to win: just keep grinding.

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Stay in the game and good things will happen.

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I changed a few details here to protect their privacy. This is not their logo.

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All I know is entrepreneurship. Follow me @mhp_guy to hear more stuff like this.